It’s been a bit of a whirlwind weekend here in Toronto. I have been a bit sentimental about my youngest daughter celebrating her first birthday. The year has gone by so quick and our family has gone through so many changes and challenges. The days are long and the weeks are short. I run on caffeine and adrenaline half the time and secretly pray the pile of laundry folds itself. I know everyone shares their new mom advice that usually sounds something like ‘don’t be afraid to just ‘ask for help’. 


This is much easier said than done. We are educated, professional women trying to navigate through the chaos and often ridiculous demands of these little people we just love so hard. We loose ourself in the process and often feel so lost we have no idea how to get back on track.
💡Remind me to mention my new pals FRANNIE + LILO
👠I use clothing and accessories to remind me of special moments. Moments I likely would have forgotten because I am often far to distracted managing the rest of my life. This is why I love piecing together outfits for clients and friends and also why I feel everyone should have at least 1 Statement Necklace in their jewelry box. You are so worthy of wearing it!


👩🏼‍🏫 While spending MANY nights up with my little Penelope this past year, I really had a good chance to sit back and figure out what exactly I wanted to do when we returned back to Canada. 

🤓How could I continue to challenge the traditional direct sales retail model?

🤓How could I shift my business to include community partnerships?

🤓How could I continue to educate and inspire my clients to read up on the products they are using on their own skin and on their kiddos skin without sounding like a crazy person?

These are all the questions and truths that crossed my mind and I know have crossed many of yours when contemplating starting a business. Is it worth it? Can I do this? Do I want to do this? Why do I want to do this? How can I do this in a way that is meaniful to me? 


You know what is fascinating, these are the most common questions that most CEO’s have running through their heads. Mark Zuckerberg, Elon Musk, Phil Knight, Sheryl Sandburg, and of course the Founder of Beautycounter – Gregg Renfrew. Apparently it’s a good thing. It means you are challenging yourself to do something different in a way that might flop…. or might fly…

💡I know I’ve had many people ask questions about Beautycounter and my own personal business so I thought this would a great time to encourage all of you to ASK ME ANYTHING about my adventure with City Momma Style, Beautycounter and Stella & Dot. 

I will be doing a draw for a FREE DEW SKIN TINTED MOISTURIZER to those throw a question up in the comments.

Love your days bold – pops of colour all around and fabulous Statement necklaces. 
Xo
A.

Lighten Up! Wear a Belt Bag!

From strolling the hot spots in San Francisco to scoping out the best place to pick honey crisp apples in Ontario – one thing is for sure: My stroller is always weighed down and my hands are always full.

Living in San Francisco (2015)

Ontario Apple Picking (2017)

Fortunately the ‘Belt Bag’ (formally reminisced as ‘the Fanny pack’) has resurfaced. Leave the Chanel Fanny packs to Kendall Jenner – and try on this sweet little one from Stella & Dot. 

Her name is the Bowery Belt Bag ($69) and she can be worn a few different ways including a cross body🤗.

💡She fits 1 diaper, 1 pull up, a small pack of wipes, car keys, 1 Lipsheer (currant) and 1 Lip gloss (Sienna), a few plastic card and some coins. 

Free up your hands so you can pick up that stroller when it falls over. Again. 


Add her to your adventure and while your add it – browse my favourite Fall lip shades from Beautycounter. Summer is (almost) OVER. Let it go and embrace the new season! 

Xo
A.

Face Oil 101


Before I close down the ‘office’ for the LONG weekend, let’s chat quickly about facial oils.

It’s a bit odd isn’t it. Putting oil on your face. Don’t worry, it quickly passes and soon you will enough you won’t look back to the days of creams. Hydrated, balanced, soft skin. 

I could go on and on about why facial oils are so haute right now. Check out this article and then come visit my site. You can pick out a FREE Facial Oil with any purchase over 🇺🇸$150 / 🇨🇦$175 until September 4th. 

Shop here

Don’t forget you can sign up to become a VIP client. Perks include 15% back on every purchase made over the year, FREE shipping on orders over 🇺🇸$100 / 🇨🇦$125 and a FREE welcome gift that includes the Pearl / Champagne Eyeshadow duo. 

Have a great weekend!
Xo

A.

Slip, Slap, Slop – Sun Safety

I’m keeping things short and sweet this morning while my Toddler Entourage eagerly anticipates the arrival of our moving truck. 
🔥🔥Sunscreen has FINALLY arrived🔥🔥

What’s so special about this sunscreen?

 ✔️ It’slightweight, water-resistant sunscreen is formulated with non-nano zinc oxide, an effective mineral sunblocker. 

✔️It blends seamlessly into skin without leaving white streaks, protecting against both UVA and UVB rays.

✔️ Aloe helps hydrate skin while antioxidant-rich blood orange extracts fight free radicals.

💥 Instead of using a potentially harmful sunblocker like oxybenzone, we formulate our Protect All Over Sunscreen with non-nano zinc oxide, an effective, natural mineral that works by reflecting and scattering UV light rays.


Dewskin was the first Beautycounter product I picked last Spring at the GOOP Markt in San Francisco when I went to meet my dear old pal, Gwyneth. 

How do I use the Beautycounter Sunscreen Lineup?

🤓I wear Dewskin most days when I know I will be out in the sun. 

💡For extra coverage, I pair it with the concealer click pen

💡For extra ‘extra’ coverage, I mix it with Tint Skin. 

💡When I’m at the beach, refresh with the Sun Screen Stick (for my face)


💡My kids apply their own sunscreen with the stick and the tube (Chloe is very efficient 😫)

💥Don’t forget you should be reapplying sunscreen by noon if you have applied a SPF moisturizer on your face in the early morning. This is often why many dermotologists don’t recommend SPF in your daily morning moisturizer – people are lazy and forget to reapply (or think their skin is already protected).

Wish me a day full of unpacking with 3 Tots in tow.

❤️ Shop Sunscreen here.

Xo

A.

Birthday Style

Thank you all for the lovely birthday messages. I always do a bit of self reflection on my birthday, even more so since I have become a mother. Our days are often so busy as we continuously look after everyone else. Another year passes us by and we are once again calling a new city home. 
Good morning Toronto.

This blog has evolved over the past 2 years and so have many of you. You know who you are. You are the educated consumer. You are the one who might have added a pleated skirt to your life. You might have bought your first ethical diamond initial necklace. You might have started wearing bit of make up. You might pay more attention to the ingredients in your cosmetics. You might read labels more closely and recognize the words ‘Paraben’ and ‘Fragrance’. You might have dug out a few of your favourite accessories and worn them to the playground. You might have taken an extra 10 minutes for yourself before bed for the love of a good charcoal mask. You might be as excited as I am that ‘belt bags’ (aka fanny packs) are back. You might just add one to your closet. You might be a little bit more bold and confident when you are getting dressed in the morning and planning for your day ahead. You might have become a better version of yourself.


I have learned to share my City Mom adventures through accessories and style. I remember outfits like I remember moments in time. It’s never just about buying clothes. It’s about this: Where are we going to be wearing them? Who are we spending that moment with? How can we hold on to those moments just a little bit longer? This and only this is why we have such a hard time cleansing our closets and passing along old clothes. We always remember our outfits. Where we wore them, how we felt, who we were with. We aren’t ready yet to let these moments and memories go as we fear we might forget them.


On the evening of my 36th birthday, I dug out a super cute and incredibly simple white eyelet dress from Joe Fresh and paired it with the most expensive necklace Stella & Dot has ever made (in my opinion) – The Florence Statement Necklace and a simple pair of gold earrings (Halo Earings by Stella & Dot).


 I had a lovely birthday BBQ with my family that my husband had planned. He knows how much I love real Sangria and Paella (my sister and I spent a few months in Spain back in 2001) and whipped up an incredible meal.

 The day was spent at one of my favourite spots on Vancouver Island – Neck Point Beach and I rocked my new ‘belt bag‘ along with a few other Birthday Girl essentials. It was perfect. In a simple chic kind of way.


A few of my favourites from Beautycounter:


👌🏻Dhalia Lip Gloss

👌🏻Pearl Champage Eye Shadow (FREE GIFT for new band of beauty accounts this month!)

👌🏻Tint skin / Concealer Click Pen Trio

👌🏻Flamingo Blush

👌🏻Glow Shimmer Oil

👌🏻Mascara

👌🏻Sugar body scrub 

I think this year is off to a great start and I am ready to call Toronto ‘home’ once again.

Xo

A.

West Coast Make-Up Hacks

You might find this surprising but I am NOT a ‘makeup’ person. I rely heavily on tips and tricks from people who are ‘makeup people’ talented enough to apply product effortlessly. 

Check out this little tutorial of the NEW Ocean & Pacific Palette led by the Uber talented Christy Coleman from Beautycounter. 

🔥Limited Edition Ocean & Pacific Palette 🇺🇸$58 / $75 🇨🇦
My ‘Beauty Hack’ routine: I watch tutorials during nap time and surf my favourite online shopping haunts for style inspiration. I then add this spectacular new palette to my cart and start thinking of a few outfits that I would pair these shades with. I rarely wear eye liner, and when I do I love using eye shadow with that teeny little precision brush ($29)
Precision Brush $29 🇨🇦
These colours are bolder than I would normally wear, but I am in love with that turquoise shade COVE and I already miss the California coastline. 
Santa Cruz, California
Xo,

A.

Wee Urban!

Babies are so lovely when they sleep. Even more so when you find the most adorable printed and proudly Canadian sleep sack thanks to a total Boss Mom at Wee Urban.

I had the pleasure of meeting Holly when she first started selling what has become my favourite ‘grobag’ at the One Of A Kind show in Toronto back in 2012. I was pregnant with my first child and obviously was in the market to purchase all things baby. I purchased 2 of her bags and both have been passed down to my daughters. I love that my children haven’t been able to sneak out of these bags. The snaps aren’t located on the shoulders (like most grow bags) which makes the bag stronger than the average Toddler. You can easily do a diaper change through the bottom zipper. I love the simple prints and gender neutral colours. This particular print has been on repeat for a few years in our house.

I was out and about in Nanaimo yesterday when I came across a new pattern from Wee Urban – black and white phrases about dreams. LOVE! I haven’t been able to track down more of this brilliant print online, but I will do some digging around to see what else I can find out. These are great gifts for new moms! They don’t know how great these little bags are for the child that constantly kicks off their blankets!


A bit about Wee Urban – they are designed in Toronto and are crafted abroad. They are a huge supporter of one of my favourite charities – Kiva and look after all of their workers / partners by ensuring production is ISO regulated, fair trade certified and comply with regional safe working practices and safety standards. Boom. Businesses doing better. I love it. Be sure to give them a follow on Instagram: @weeurban

✔️ Shop my accessories here:

Beautycounter

  • Petal Lip Sheer 
  • Hibiscus Creme Blush
  • Concealer Click Pen

Stella & Dot

  • Tierny Layering Necklace 
  • Halo Earrings

Vonbon

  • Hairwrap


Xo,

A.