City Momma Style and the City

There aren’t many television series where I have gone back and watched episodes. Repeatedly. 
I love everything about the characters in Sex and the City. I love how they were able to capture so many awkward complexities in life and find ways to work through them. Relationships are work, life isn’t fair, sometimes the shoe doesn’t fit and your heart gets broken. If you are living your days right, you will never be alone. You always have people in your corner who you can lean on for advice, support, a shoulder to cry on, and someone to order the next round of cocktails.

 
Carrie Bradshaw continues to remind me how important it is to maintain friendships with people who are important to you. In real life, I admire her confidence in style, beauty, and motherhood. She joked about her height, burning supper and trying really hard to be present when she is at home with her kids. 
These are my favourite adventures. The ones that could go downhill really fast. They are risky, often full of tantrums, but you get better at handling them. You learn to become more resilient. I have come to realize it doesn’t matter what activity I am doing with my kids for them to feel important. They just want to spend time with me. These are my days too and I will always smile when I think back to that morning we waited in line for hours to meet SJP. 

👀For those curious – 
SJP was quite interested in why people choose the shoes they choose. I picked out a sparkly pair of leopard pumps that I felt could easily be work with my favourite denim and a button up top (half tucked👌🏻). Practical – but a complete indulgence.

“These are your days.” 
💡Mom Adventure Tip:

This event was a complete gong show – exactly how you could imagine waiting in line with a 2 year old and a 1 year old could go. People are patient. Dress like you are going somewhere more important after.
Xo

A.

It’s been a bit of a whirlwind weekend here in Toronto. I have been a bit sentimental about my youngest daughter celebrating her first birthday. The year has gone by so quick and our family has gone through so many changes and challenges. The days are long and the weeks are short. I run on caffeine and adrenaline half the time and secretly pray the pile of laundry folds itself. I know everyone shares their new mom advice that usually sounds something like ‘don’t be afraid to just ‘ask for help’. 


This is much easier said than done. We are educated, professional women trying to navigate through the chaos and often ridiculous demands of these little people we just love so hard. We loose ourself in the process and often feel so lost we have no idea how to get back on track.
💡Remind me to mention my new pals FRANNIE + LILO
👠I use clothing and accessories to remind me of special moments. Moments I likely would have forgotten because I am often far to distracted managing the rest of my life. This is why I love piecing together outfits for clients and friends and also why I feel everyone should have at least 1 Statement Necklace in their jewelry box. You are so worthy of wearing it!


👩🏼‍🏫 While spending MANY nights up with my little Penelope this past year, I really had a good chance to sit back and figure out what exactly I wanted to do when we returned back to Canada. 

🤓How could I continue to challenge the traditional direct sales retail model?

🤓How could I shift my business to include community partnerships?

🤓How could I continue to educate and inspire my clients to read up on the products they are using on their own skin and on their kiddos skin without sounding like a crazy person?

These are all the questions and truths that crossed my mind and I know have crossed many of yours when contemplating starting a business. Is it worth it? Can I do this? Do I want to do this? Why do I want to do this? How can I do this in a way that is meaniful to me? 


You know what is fascinating, these are the most common questions that most CEO’s have running through their heads. Mark Zuckerberg, Elon Musk, Phil Knight, Sheryl Sandburg, and of course the Founder of Beautycounter – Gregg Renfrew. Apparently it’s a good thing. It means you are challenging yourself to do something different in a way that might flop…. or might fly…

💡I know I’ve had many people ask questions about Beautycounter and my own personal business so I thought this would a great time to encourage all of you to ASK ME ANYTHING about my adventure with City Momma Style, Beautycounter and Stella & Dot. 

I will be doing a draw for a FREE DEW SKIN TINTED MOISTURIZER to those throw a question up in the comments.

Love your days bold – pops of colour all around and fabulous Statement necklaces. 
Xo
A.

Safer Beauty Saturday

And that’s a wrap! I’m feeling completely inspired after spending the day chatting with a few of the finest minds leading the movement for safer beauty in Canada and the United States. Thank you Beautycounter for sharing all things health advocacy, product development, and super chic swag! The process of change is slow, yet steady. It is fascinating to see how we are continuing to move the personal care product market in the right direction towards safer ingredients and full ingredient transparency. 

🐝Wouldn’t you like to be a fly on the wall? 


🇨🇦Are you looking to take action in Canada?

☝🏻Visit the Environmental Defense site 

☝🏻Click “Kicking out toxic chemicals”

Voila🤗

Xo

A.

Moms Who Like Wine

❤️You know that feeling when you just find the right people you want to spend more time with? I think I found my crowd. Ironically at a Moms Wine Festival – thanks #momsto

Toronto Moms Wine Festival 2017

🥂Motherhood. Flying by the seat of your pleather skirt. Some days we are put together, other days we are the best haute mess on the block. Whether it’s your first child or your third child – it doesn’t get easier. You just get a lot more wiser. You are resilient. You are strong. You are so very tired. You are looking for more people like to rule the block with. Find your people. They are out there waiting for you. If you would like to indulge in a glass of wine – do so without guilt.

I am relying more and more on a few of my favourite Beautycounter goods for those day adventures where you just want to look (and feel) a bit more polished.

Shop my favourites here:

✔️Tint Skin Foundation (sand)

✔️Concealer Click Pen (light)

✔️Brow Pencil (Med)

✔️Mascara (Volumizing)

✔️Blush (Tawny / Apricot)

✔️Lip Gloss (Dahlia)

My Beautycounter Favourites 👌🏻
Accessories all by Stella & Dot

💡You think you have it all figured out with your one kid. Then you have a second and it all changes. Then a third. That’s the greatest thing about motherhood and parenting. We will never actually have it all figured out. No one does. The sooner you realize this – the sooner you will be able to blow off your 11 month old’s afternoon nap and socialize with your new mom friends. 
😂To all the moms out there with young children – You are doing an incredible job. You don’t need to do anything more. Your house doesn’t need to be cleaner. Your dinner does not have to have all the food groups and your wine glass can be full – at 3pm. Give yourself the opportunity to get out in your community and walk your local streets. Smile at people. Say hello. You might just be surprised who crosses your path and continues to carry on with you
xo

a.

Lighten Up! Wear a Belt Bag!

From strolling the hot spots in San Francisco to scoping out the best place to pick honey crisp apples in Ontario – one thing is for sure: My stroller is always weighed down and my hands are always full.

Living in San Francisco (2015)

Ontario Apple Picking (2017)

Fortunately the ‘Belt Bag’ (formally reminisced as ‘the Fanny pack’) has resurfaced. Leave the Chanel Fanny packs to Kendall Jenner – and try on this sweet little one from Stella & Dot. 

Her name is the Bowery Belt Bag ($69) and she can be worn a few different ways including a cross body🤗.

💡She fits 1 diaper, 1 pull up, a small pack of wipes, car keys, 1 Lipsheer (currant) and 1 Lip gloss (Sienna), a few plastic card and some coins. 

Free up your hands so you can pick up that stroller when it falls over. Again. 


Add her to your adventure and while your add it – browse my favourite Fall lip shades from Beautycounter. Summer is (almost) OVER. Let it go and embrace the new season! 

Xo
A.

Camoflage and Caffeine

It appears a few of you have been taking a little bit of time to catch up on some fall accessories via my Stella & Dot page. I would LOVE for you to share some pictures of your new jewels tops!!  

🌺For those still holding on hard to summer styles and trends – take a moment and think about camouflage. Do you have any camo pieces in your closet?


Ugh oh. #firstworldfashionproblems

What to do next?

☝🏻First – check out this fab post from my pal Jenna Lyons: 
💡Take a peak at a few ways you could add a bit of camo into your wardrobe with ease. It wears very well with stripes, grey, black, and my new favourite brown shade – oatmeal.

💡Play it casual at the playground with silver, fringe, pink gold and mixed metals. Pair it with your favourite FALL LIP COLOUR – Plum Lipsheer (Beautycounter)

🎸A few of my favourite Stella & Dot pieces to rock it with:
– Edni Wrap Bracelet $55

– Logan Layering Necklace $119

– Freya Fringe Necklace $128

🛒 www.stelladot.com/allisonlarouche

🌿For those who have messaged about starting a new skin regime for fall – check out the Beautycounter Match Adaptive Moistuizer ($55 CDN) below. It will be back in stock later this week so be sure to get on my pre order list if you are wanting to give it a go.  

💪🏻I have been getting my butt kicked with my fellow workout pal. My morning workouts have left me withthose teeny tiny sweat zits that hang out around my hair line. I have been relying heavily on the black badass charcoal bar from Beautycounter. It feels old school using a bar of soap. Totally not glam but it does the job. I add in a little bit of the Rejuvenating Serum and top things off with the Countermatch Adaptive Moisturizer. Easy Peasy.


🛒www.beautycounter.com/allisonlarouche

Go get your Wednesday. It’s waiting.
xo

a.

Outfitting That Style Savvy Toddler…

Outfitting That Style Savvy Toddler…

It should come to you as no surprise that one of my favourite pastimes is shopping. This little hobby took on a life of its own once I had children. Some of my most coveted memories of those early days of motherhood include wandering down Queen St. West in Toronto, West 4th Ave. in Vancouver, and Chestnut St. in San Francisco checking out some of my favourite stores that rock the ‘microfashion’ scene like no other.

And then something happened.

☝🏻My children have grown up and have now have opinions about their clothing choices.

☝🏻They are getting caught in the middle of mass media marketing from major clothing brands and are continuously drawn towards media characters.

Thankfully there are a few clothing companies out there who still provide us with classic, simple children’s fashion. What’s my top pick right now for my Micro Entourage ‘Back To School’ shopping that has reasonable prices,  great quality and ships to Canada?

💥  Zara 💥

Check out the winning combo for the most style savvy set of Toddlers below.

I wish you the best ‘add to cart’ kind of day!

Xo

A.




🛒 Shop this look:

👌🏻 Little Miss

Basic Corduroy Pinafore Dress

Frilled Shirt

Mini Melissa Shoes

👌🏻 Little Mr.

Jogging Trousers with Pockets 

Button Neck Top