It’s been a bit of a whirlwind weekend here in Toronto. I have been a bit sentimental about my youngest daughter celebrating her first birthday. The year has gone by so quick and our family has gone through so many changes and challenges. The days are long and the weeks are short. I run on caffeine and adrenaline half the time and secretly pray the pile of laundry folds itself. I know everyone shares their new mom advice that usually sounds something like ‘don’t be afraid to just ‘ask for help’. 


This is much easier said than done. We are educated, professional women trying to navigate through the chaos and often ridiculous demands of these little people we just love so hard. We loose ourself in the process and often feel so lost we have no idea how to get back on track.
💡Remind me to mention my new pals FRANNIE + LILO
👠I use clothing and accessories to remind me of special moments. Moments I likely would have forgotten because I am often far to distracted managing the rest of my life. This is why I love piecing together outfits for clients and friends and also why I feel everyone should have at least 1 Statement Necklace in their jewelry box. You are so worthy of wearing it!


👩🏼‍🏫 While spending MANY nights up with my little Penelope this past year, I really had a good chance to sit back and figure out what exactly I wanted to do when we returned back to Canada. 

🤓How could I continue to challenge the traditional direct sales retail model?

🤓How could I shift my business to include community partnerships?

🤓How could I continue to educate and inspire my clients to read up on the products they are using on their own skin and on their kiddos skin without sounding like a crazy person?

These are all the questions and truths that crossed my mind and I know have crossed many of yours when contemplating starting a business. Is it worth it? Can I do this? Do I want to do this? Why do I want to do this? How can I do this in a way that is meaniful to me? 


You know what is fascinating, these are the most common questions that most CEO’s have running through their heads. Mark Zuckerberg, Elon Musk, Phil Knight, Sheryl Sandburg, and of course the Founder of Beautycounter – Gregg Renfrew. Apparently it’s a good thing. It means you are challenging yourself to do something different in a way that might flop…. or might fly…

💡I know I’ve had many people ask questions about Beautycounter and my own personal business so I thought this would a great time to encourage all of you to ASK ME ANYTHING about my adventure with City Momma Style, Beautycounter and Stella & Dot. 

I will be doing a draw for a FREE DEW SKIN TINTED MOISTURIZER to those throw a question up in the comments.

Love your days bold – pops of colour all around and fabulous Statement necklaces. 
Xo
A.

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