Why ‘Fragrance’ is a Naughty Word!

 I’ve had a few questions come my way this week about different products lines – I love it. There is no escaping consumerism. We can play a pivotal role in driving the #betterbeauty industry forward so that businesses are held accountable for the ingredients they are using in our beauty products. Remember back in the day when you could smoke in restaurants, carseats were not a ‘thing’, and the old ‘captain click’ buckle up your seatbelt movement? It took time, education, and people having conversations about how we can live in healthier and safer environments to completely transform our behaviours.

 I am an early adopter at heart and I LOVE that Beautycounter is steps ahead of the industry. For those who have the best intentions of cleaning up your cosmetic bag / beauty products but get ‘information overload’ and don’t really know where to start – pay attention to one ingredient – FRAGRANCE. 

It’s quite naughty and goes by multiple nicknames. It’s considered a ‘trade secret’ in the beauty industry so companies are able to get around disclosing the ingredients that are actually included in the ‘cocktail’. You can purchase products that have done a fantastic job eliminating common ‘dirty ingredients’ such as SLS, Parabens, and Phalates, though they often still list ‘Fragrance’. Most often this is where they can add back most of those dirty ingredients and no one ever knows. The products that are listed as ‘Fragrance Free’ or actually list the ingredients in the ‘fragrance’ (most often its essential oils) are the products you should check out. If they have cut out fragrance, chances are they are a great option and much cleaner than their competitors. 

It’s not a perfect word and the beauty industry is a BIG BUSINESS. Do you research, start reading your product labels and start putting your friend ‘google’ to work. Find out more about the companies you are purchasing from. Use the http://www.ewg.org tool to cross check how your existing products stack up.

If you are going to be a consumer, at least be an informed one.

I’ve attached a few articles from that fab Canadian David Suzuki and a report from Health Canada. Yes – it is from 2013. Don’t worry – NOTHING HAS CHANGED.


Today I am inspired by neutrals and animal print. 




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