It’s been a bit of a whirlwind weekend here in Toronto. I have been a bit sentimental about my youngest daughter celebrating her first birthday. The year has gone by so quick and our family has gone through so many changes and challenges. The days are long and the weeks are short. I run on caffeine and adrenaline half the time and secretly pray the pile of laundry folds itself. I know everyone shares their new mom advice that usually sounds something like ‘don’t be afraid to just ‘ask for help’. 


This is much easier said than done. We are educated, professional women trying to navigate through the chaos and often ridiculous demands of these little people we just love so hard. We loose ourself in the process and often feel so lost we have no idea how to get back on track.
💡Remind me to mention my new pals FRANNIE + LILO
👠I use clothing and accessories to remind me of special moments. Moments I likely would have forgotten because I am often far to distracted managing the rest of my life. This is why I love piecing together outfits for clients and friends and also why I feel everyone should have at least 1 Statement Necklace in their jewelry box. You are so worthy of wearing it!


👩🏼‍🏫 While spending MANY nights up with my little Penelope this past year, I really had a good chance to sit back and figure out what exactly I wanted to do when we returned back to Canada. 

🤓How could I continue to challenge the traditional direct sales retail model?

🤓How could I shift my business to include community partnerships?

🤓How could I continue to educate and inspire my clients to read up on the products they are using on their own skin and on their kiddos skin without sounding like a crazy person?

These are all the questions and truths that crossed my mind and I know have crossed many of yours when contemplating starting a business. Is it worth it? Can I do this? Do I want to do this? Why do I want to do this? How can I do this in a way that is meaniful to me? 


You know what is fascinating, these are the most common questions that most CEO’s have running through their heads. Mark Zuckerberg, Elon Musk, Phil Knight, Sheryl Sandburg, and of course the Founder of Beautycounter – Gregg Renfrew. Apparently it’s a good thing. It means you are challenging yourself to do something different in a way that might flop…. or might fly…

💡I know I’ve had many people ask questions about Beautycounter and my own personal business so I thought this would a great time to encourage all of you to ASK ME ANYTHING about my adventure with City Momma Style, Beautycounter and Stella & Dot. 

I will be doing a draw for a FREE DEW SKIN TINTED MOISTURIZER to those throw a question up in the comments.

Love your days bold – pops of colour all around and fabulous Statement necklaces. 
Xo
A.

Safer Beauty Saturday

And that’s a wrap! I’m feeling completely inspired after spending the day chatting with a few of the finest minds leading the movement for safer beauty in Canada and the United States. Thank you Beautycounter for sharing all things health advocacy, product development, and super chic swag! The process of change is slow, yet steady. It is fascinating to see how we are continuing to move the personal care product market in the right direction towards safer ingredients and full ingredient transparency. 

🐝Wouldn’t you like to be a fly on the wall? 


🇨🇦Are you looking to take action in Canada?

☝🏻Visit the Environmental Defense site 

☝🏻Click “Kicking out toxic chemicals”

Voila🤗

Xo

A.

Moms Who Like Wine

❤️You know that feeling when you just find the right people you want to spend more time with? I think I found my crowd. Ironically at a Moms Wine Festival – thanks #momsto

Toronto Moms Wine Festival 2017

🥂Motherhood. Flying by the seat of your pleather skirt. Some days we are put together, other days we are the best haute mess on the block. Whether it’s your first child or your third child – it doesn’t get easier. You just get a lot more wiser. You are resilient. You are strong. You are so very tired. You are looking for more people like to rule the block with. Find your people. They are out there waiting for you. If you would like to indulge in a glass of wine – do so without guilt.

I am relying more and more on a few of my favourite Beautycounter goods for those day adventures where you just want to look (and feel) a bit more polished.

Shop my favourites here:

✔️Tint Skin Foundation (sand)

✔️Concealer Click Pen (light)

✔️Brow Pencil (Med)

✔️Mascara (Volumizing)

✔️Blush (Tawny / Apricot)

✔️Lip Gloss (Dahlia)

My Beautycounter Favourites 👌🏻
Accessories all by Stella & Dot

💡You think you have it all figured out with your one kid. Then you have a second and it all changes. Then a third. That’s the greatest thing about motherhood and parenting. We will never actually have it all figured out. No one does. The sooner you realize this – the sooner you will be able to blow off your 11 month old’s afternoon nap and socialize with your new mom friends. 
😂To all the moms out there with young children – You are doing an incredible job. You don’t need to do anything more. Your house doesn’t need to be cleaner. Your dinner does not have to have all the food groups and your wine glass can be full – at 3pm. Give yourself the opportunity to get out in your community and walk your local streets. Smile at people. Say hello. You might just be surprised who crosses your path and continues to carry on with you
xo

a.

Face Oil 101


Before I close down the ‘office’ for the LONG weekend, let’s chat quickly about facial oils.

It’s a bit odd isn’t it. Putting oil on your face. Don’t worry, it quickly passes and soon you will enough you won’t look back to the days of creams. Hydrated, balanced, soft skin. 

I could go on and on about why facial oils are so haute right now. Check out this article and then come visit my site. You can pick out a FREE Facial Oil with any purchase over 🇺🇸$150 / 🇨🇦$175 until September 4th. 

Shop here

Don’t forget you can sign up to become a VIP client. Perks include 15% back on every purchase made over the year, FREE shipping on orders over 🇺🇸$100 / 🇨🇦$125 and a FREE welcome gift that includes the Pearl / Champagne Eyeshadow duo. 

Have a great weekend!
Xo

A.

A Pop of Pink

Some days I wake up and think to myself ‘Thank goodness I have a bathroom full of clean cosmetics to hide the fact that I feel like I’ve been tired for a decade.’ Of course we are beautiful in our own naked skin. But man oh man – motherhood is exhausting. 

My favourite eye shadow (Pearl Champagne) for the ‘non eye shadow’ person is the FREE gift for new Band of Beauty members. I love this duo because Christy Coleman told us it brightens up ‘tired mom eyes’. Christy would never tell a lie 🙀. 


🔥 See it in action here
Get it FREE by joining up as a Band of Beauty member for $29/year 👌🏻. Just add it on to any order over $75 by clicking ‘become a member’.

Shop here

🤓Band of Beauty Perks:

💡Free Shipping on orders over 🇨🇦$125 / 🇺🇸$100

💡15% back in product credit on every purchase 

💡Free Welcome gift (Pearl / Champagne Eye Shadow for August)

It feels good to add a bit of colour to that face👌🏻

Xo

A.

Style in Muskoka

Good morning Muskoka!
I escaped all things moving, boxes, and unpacking so I could spend the weekend with my husband in celebration of surviving 6 years of marriage. 


Yes. I said surviving. 

🕰 6 years, 3 children, 1 giant dog, 1 move to Vancouver, 1 move to San Francisco, 2 moves back to Toronto, 2 surgical fellowships, and one flourishing entrepreneur – ‘ish’ adventure. To say the last 4 years have been a challenge for our family would be an understatement. We are a ‘work in progress’ kind of couple, constantly trying to navigate the challenges of maintaining our individual identities, growing our careers and providing an unconditional loving environment for our very young children to grow and thrive. I am resilient, I am hopeful, I am strong, I am learning and I am exhausted. I know that underneath all the chaos, there is still a whole lot of love. That is what we fight for and that is why we are making time time to reconnect.

So what made my Muskoka packing list? 

👠A few fab tops from Stella & Dot’s new line ‘Maette’. I am giving you a few sneak peaks of my favourites so far (unfortunately the Bianca Knit Tee is already SOLD OUT). 

Bianca Knit Tee / http://www.stelladot.com/allisonlarouche
Willow Cut Out Tee – $49 http://www.stelladot.com/allisonlarouche

💄Ocean & Pacific Palette ($75 🇨🇦) from Beautycounter! This Palette is by far my favourite out of all the palettes. It is perfect for all the ‘non eyeshadow’ people as the Blush / Highlighter / Bronzer shades alone are an incredible value in the set alone. I rarely wear eyeshadow, but have been loving the teal /neutral shades. They are really pretty, incredibly subtle and will make you fill a bit more like J. Low with that ‘dewy glow’ she rocks. 

Ocean & Pacific Palette $75 CDN http://www.beautycounter.com/allisonLarouche

😍Dangly Earrings!! I’m living big this year and have added a few fab dangly earrings to my Jewelry box. This is totally not my normal style, but sometimes we need to take our own advice – live on the edge. I have a few fab pairs I look forward to wearing out to a few special places. 

Fringe Tassel Earrings http://www.stelladot.com/allisonlarouche

💥 Don’t forget jewelry = memories.

Shop the look from Stella & Dot

✔️Bianca Knit $59

✔️Alay Statement $119

✔️Halo Earrings (gold) $44

✔️Engravable Cuff $89

✔️Willow Cut Out T – $49

✔️Fringe Tassel Earrings Mixed Metal

✔️Ulani Pendant $69

Clean Beauty Favourites: 

✔️Beautycounter Ocean & Pacific Palette $75
❤️ For those thinking of Fall style already, check it the sneak peak at Rachel Zoe’s style box – I am in dire need of a new laptop so of course the navy clutch caught my eye. I am thinking Rose gold for the ring selection to pair up with my Engravable Bracelets from Stella & Dot 👌🏻

Hope you all are enjoying the weekend!

Xo

A.

Slip, Slap, Slop – Sun Safety

I’m keeping things short and sweet this morning while my Toddler Entourage eagerly anticipates the arrival of our moving truck. 
🔥🔥Sunscreen has FINALLY arrived🔥🔥

What’s so special about this sunscreen?

 ✔️ It’slightweight, water-resistant sunscreen is formulated with non-nano zinc oxide, an effective mineral sunblocker. 

✔️It blends seamlessly into skin without leaving white streaks, protecting against both UVA and UVB rays.

✔️ Aloe helps hydrate skin while antioxidant-rich blood orange extracts fight free radicals.

💥 Instead of using a potentially harmful sunblocker like oxybenzone, we formulate our Protect All Over Sunscreen with non-nano zinc oxide, an effective, natural mineral that works by reflecting and scattering UV light rays.


Dewskin was the first Beautycounter product I picked last Spring at the GOOP Markt in San Francisco when I went to meet my dear old pal, Gwyneth. 

How do I use the Beautycounter Sunscreen Lineup?

🤓I wear Dewskin most days when I know I will be out in the sun. 

💡For extra coverage, I pair it with the concealer click pen

💡For extra ‘extra’ coverage, I mix it with Tint Skin. 

💡When I’m at the beach, refresh with the Sun Screen Stick (for my face)


💡My kids apply their own sunscreen with the stick and the tube (Chloe is very efficient 😫)

💥Don’t forget you should be reapplying sunscreen by noon if you have applied a SPF moisturizer on your face in the early morning. This is often why many dermotologists don’t recommend SPF in your daily morning moisturizer – people are lazy and forget to reapply (or think their skin is already protected).

Wish me a day full of unpacking with 3 Tots in tow.

❤️ Shop Sunscreen here.

Xo

A.